by Lindsey Johnson | Dec 12, 2017 | Brand Messaging, Copywriting |
What is brand messaging? Why is it important to your small business? And when is the best time to figure out what the specific message should be for your business? Brand messaging is the foundational mission, purpose, and heart behind your brand. Brand messaging is...
by Lindsey Johnson | Dec 12, 2017 | Brand Messaging, Copywriting, Website Copy |
Writing website copy and creating audience-focused content for today’s online business means forgoing formal business writing of last generation for a brand voice that genuinely connects with your audience, reaches the heart of their greatest struggle, and provides a...