attention female small business owners and entrepreneurs: this is for you.

Imagine what it would be like if the words on your website consistently attracted the RIGHT people and converted them to paying clients.

It would be a game changer for your business, wouldn't it?

Friend, Consider this game changed.

Growing your business in this tough climate isn't about adding MORE marketing to your plate, but refining the marketing you already have in place.

  1. Website words that sell on autopilot.
  2. Social posts and emails that cut through the noise.
  3. Messaging that sells without being salesy.

And the confidence for you to write every single beautiful word yourself -- not procrastinating on the work or thinking that hiring out is the only option.

is this you...?

Writing copy is like riding the struggle bus, and your fellow passengers are zero motivation, zero enjoyment, and zero confidence.

As hard as you try to pull cohesive words out of your head and get them onto paper, they will. not. come.

You wish you knew how to use language for its power, persuasion & conversion.

There's a disconnect between what you know and what's being communicated to your audience, though your business is seeing success. To be honest here, you aren't even sure what your brand message should be, how to talk about your offer with your audience, and how to make your copy work FOR you.

Your copy isn’t making an impact on your audience (and certainly not on the bottom line).

It just feels flat. The website isn't converting, you don't know what to say to your email list or social media, and talking about your brand feels inconsistent and messy.

Don't the experts say that your words should do the selling? Why is it that nothing sounds right?

You want to find your voice and connect with the right people.

To have a voice that's true to you, aligned with your values and goals, but also attracts the right audience — and turns away the wrong-fit people. Your vision is to impact the world, but that won't happen if you can't find the words to share it and your audience doesn't know how you can help them.

This messaging -- it must be attainable, right?

Friend, it is. But instead, you feel confused and blocked when sitting down to try to write.

The “know-like-trust” factor that the experts keep preaching is the goal, but there's no way you're going to get it with mush messaging and a nonexistent plan.

And in this tough marketing climate, you MUST get your messaging right or be snuffed out in all the noise of the internet.

So what's going wrong?

you're not alone, my friend.

Let's call out the elephant in the room, shall we?

Writing copy is hard.

(and anyone who tells you otherwise is not being entirely truthful).

It's hard for anyone to go as deep as it takes to

  • pull out the heart of who you are and who you serve
  • dig into the mind of your ideal client
  • call out their hopes, fears, and language
  • organize & communicate this data in a way that brings them to a buying decision.

It's stinking hard, even for those of us who do it every day.

But it's not impossible.

So how DO we do it?

Not through pushy, in-your-face, bro marketing tactics, but through sharing the value you offer, your care and compassion as a business owner, and the incredible transformation your people receive.

It's both an art and a system.

It’s time to stand out in your industry & use your words to sell.

I want to share the secret...

I've been a copywriter and messaging fanatic for years, and you know what I discovered?

The secret (haha, "secret" -- because that's what the gurus would try tell you and we all know there are no magic solutions to this online business gig) to unlocking the words and writing incredible conversion copy for your brand.

It's all in the framework.

No way, you're thinking.

Surely I have to be a good writer to write copy.

Surely I have to be super creative and flowery.

Surely it's something people are born with, not something I can actually learn.

Nope, for real.

It's a process.

A system.

A framework.

And it's not as difficult as you might think.

Your message is gold

My goal and passion you make more impact (and $$$) with your words

so you can build that legacy from your business for generations to come.

Let's repeat that part, shall we, because it's mission critical.

LEGACY for generations to come.

Yeah, there is an element of art to this copywriting stuff, but friend, there is a PROCESS that we start with to get you inspired and creating.

When we follow the framework, the clarity and confidence will follow.

gold (n):

something valued as the finest of its kind.

YOU WANT TO BE MEMORABLE, TO STAND OUT FROM THE CROWD. stand out from your competition in a busy marketplace. You’re tired of blending into the sea of everyone else in your niche. You know you have a voice, but you need support refining it, crafting it, and allowing it to shine.


Your marketing messages will be effective, relatable, and irresistible. You won’t have to worry if your website is pulling its weight -- you'll see the difference in your confidence and in your audience.

*mic drop*

No more embarrassment when you send people to your offer because your site will actually say what you need it to say to CAPTIVATE and CONVERT them.

(not just what you WISHED it said… ya know, if you ever got around to updating info and improving persuasion).

The time to get rock-solid on your messaging?

That time is now. And Gold will help you do just that.

a DIY copywriting course


Writing copy without anyone to give you feedback is SO HARD, and so Gold was born.

Access to someone to bounce off your ideas? YES.

Get feedback and insight into your brand? You got it.

Have a copy eye on your messaging and website? Invaluable.

Thrive in an actual support system so you can get this big project done and out into the world

(where it can start making you dollars, instead of keeping it all hidden in your head).

Tell me more!

Prerecorded Training Modules

8 Weeks of Live Group Coaching

8 Weeks of Coworking Sessions

8 Weeks of Voxer coaching

Private Facebook Group

Weekly accountability

Worksheets, templates, swipes, and more

Access to Lindsey for copy review and support

Total value : $7,173.00

Regular price: $1,997.00

Today's Price = $897

or 2 easy payments of $300


Phase 1


Modules 1-2. This is where we identify and refine everything that makes up an effective marketing message for your business: the human you’re talking to, the mission behind what you’re doing, the way you stand out in the marketplace, and so much more.

It’s literally a blueprint for everything you’ll ever need to write for your brand. Ever.

Phase 2


Modules 3-4. The phase where we put all of your Messaging Roadmap into use — writing the pages of your site in a way that attracts the right people and converts them to clients.

This is the same process I use to write my clients’ websites and sales funnel copy, and IT WORKS.

Phase 3


Module 5. You'll learn how to use your Brand Messaging Roadmap for content creation that will drive traffic to your website so you can convert them to clients.

Having a killer website is the goal, but you need your content to share the same message for consistency, building rapport, and earning trust.


You will have your brand messaging blueprint written and ready to implement, your website copy written and ready to implement, and your content plan prepared and ready to implement so everything works together to make you money.

let's break it down

Warning: side effects of this program may FAST TRACK the trajectory of your business, including a rapid increase in confidence and copy you're obsessed with.



$997 value

Get 1:1 access to Lindsey via Voxer for the entirety of the program! Have a question? Need to talk through a struggle? Have something for Lindsey's ears only? This bonus alone is worth the full price of the program.



$997 value

Weekly 60 minute Zoom meeting for group coaching on each week's training modules, space for Q&A, and conversation on applying this program to our individual businesses.



$497 value

Weekly 60 minute Zoom meetings to dedicate to work on weekly tasks, going through trainings, and holding one another accountable to the investment you make in yourself in this program.



$197 value

Get access to this masterclass on how to apply everything you learn to your social media messaging & create a cohesive plan that targets your ideal client and warms them up for your offers.

This isn't how it's usually done

So why isn't this a DIY course? Why a group structure?

Because there's nothing like this out there in the market.

It's a bold statement, but I truly believe that:

FEEDBACK IS THE most important tool in your copywriting arsenal.

Feedback from trusted mentors and feedback from ideal clients.

This program will give that to you, and it's WHY I created this program with an intentional group element.

You don't need another DIY copywriting course.

You don't need more standalone training.

You need to be surrounded by other women who are working toward the same goal.

You need to be supported by someone who's in this world every day and can give you an encouraging word, weekly check-ins, feedback on your messaging, and maybe a bit of constructive criticism on your website copy or marketing plan.

You don't have to do it alone anymore. You can have the support you need to help you take action, get it done, and be amazed at the results.

Your message is gold. Let's discover it together.

It’s time to clarify your message, write a website that sells, and grow your business with confidence.

Prerecorded Training Modules . . . . . . . . . . . . . . . . . (Value $997)

8 Weeks of Live Group Coaching . . . . . . . . . . . . . . . (Value $997)

8 Weeks of Coworking Sessions . . . . . . . . . . . . . . . . . (Value $497)

8 Weeks of Voxer Coaching . . . . . . . . . . . . . . . . . . . . (Value $997)

Private Facebook Group. . . . . . . . . . . . . . . . . . . . . . . (Value $497)

Worksheets, templates, swipes, and more . . . . . . . . (Value $497)

Weekly accountability and task list . . . . . . . . . . . . . . (Value $497)

BONUS Social Media Messaging Plan. . . . . . . . . . . (Value $197)

Access to Lindsey for copy review and support . . (Value $1997)

TOTAL VALUE = $7,173.00

Regular Price: $1,997.00

Early Bird Price = $997 $897

or 3 easy payments of $300

If you don't end up with a message you're over-the-moon excited about, you deserve your money back.

If you aren't proud of the work you did and you don't have the confidence to put your message out into the world, you deserve your money back.

If you dive into the course, apply the content, and within 14 days decide it’s just not the training for you, or that you learned absolutely nothing of value as you worked through the content, reach out. No hard feelings.


But compare this to knowing your numbers as the CEO.

Even if financials aren't your strong suit, you must know what they mean in order to run a strong business.

In the same way, you must be able to articulate why someone should trust their money to you vs your competition. Being able to clearly articulate your worth through your sales message is the HUGE dose of confidence. Want that?

kind words

what students are saying...

Angie Askelsen, director of operations

Before Gold, my website copy was all over the place and wasn't connecting with my ideal client.

I loved how Lindsey broke down the huge task of writing my website copy into bite-sized pieces. Before writing my copy, the weekly lessons and workbooks helped me gain clarity on who I want to work with and how I want to serve them.

When it came time to write my copy, the hard part was done. I was able to pull key points and phrases from the work I had already done to write clear copy that speaks directly to my ideal client. If you are wanting to improve your website copy and have the time and motivation to write your own copy, I highly recommend this course.

Rachel Nice, Pine hill marketing

Lindsey’s program is INCREDIBLE!

I loved digging into my messaging and brand as she guided me through specific exercises and processes to make my copy clearer. I loved being in the group of women all working together towards the same goal and built a network of ladies I can reach out to as collaboration partners. Lindsey made copy fun and took so much stress out of the process. This was such a worthwhile investment into my business!

Andrea Kelly, Social Media Manager

Your Message is Gold was everything I needed for my business.

I have been putting off starting a website because I just had no idea how to write the copy for it. In Gold, Lindsey breaks things down for you. Her processes help you get clear on your brand messaging before you even begin working on the copy you need for all aspects of your business.

Copy has always felt like an overwhelming part of marketing but Gold changed that for me. Before Gold, I had no idea how to speak to the exact person I wanted to work with, I didn’t even know the exact person I wanted to work with. Now, I feel really clear about who my ideal client is and I am able to reflect that in my copy. Your Message is Gold was a life changer.

don't take my word for it

Here is what three students of Gold have to say.

Your message is gold. Let's discover it together.

It’s time to clarify your message, write a website that sells, and grow your business with confidence.

Prerecorded Training Modules . . . . . . . . . . . . . . . . . (Value $997)

8 Weeks of Live Group Coaching . . . . . . . . . . . . . . . (Value $997)

8 Weeks of Coworking Sessions . . . . . . . . . . . . . . . . . (Value $497)

8 Weeks of Voxer Coaching . . . . . . . . . . . . . . . . . . . . (Value $997)

Private Facebook Group. . . . . . . . . . . . . . . . . . . . . . . (Value $497)

Worksheets, templates, swipes, and more . . . . . . . . (Value $497)

Weekly accountability and task list . . . . . . . . . . . . . . (Value $497)

BONUS Social Media Messaging Plan. . . . . . . . . . . (Value $197)

Access to Lindsey for copy review and support . . (Value $1997)

TOTAL VALUE = $7,173.00

Regular price: $1,997.00

Early bird price = $997 $897

or 3 easy payments of $300

this program IS for you if:

You're coachable

and looking to follow a tried-and-true copywriting framework that I’ve used with my own private clients for years.

You are willing to show up and put in the work.

While it may sound good to hire this stuff out, you want to create messaging and copy for your business yourself so your authentic personality and voice shine through to your audience.

You do better with live coaching programs

than DIY courses or programs. The whole point of this program is to give you support while you go through the modules, not leave you high and dry to get it done all by yourself.

You are ready to overcome the fear

and uncertainty you’ve felt surrounding copy for a very long time.

You’re ready to SHOW UP in 2022.

New website words. Concise, effective marketing messages. Content that leads to sales. No more watered down words — just copy that converts.

this program is NOT for you if:

You do not have time to dedicate to the content.

This course isn’t hiring someone to do the work for you. It’s a deep-dive into the heart of your brand and learning how to pull the words out of your head and getting them onto paper.

You’d rather just shell out cash

to hire a copywriter to do it all for you (and if that’s the case, I can help with that too). The value of creating your foundational messaging and having the ability to communicate that clearly on your own just isn't there for you.

You’re perfectly content

with the state of your website, marketing, and copy. There’s no room for growth, no desire for more revenue/profit, and you’re satisfied with where your business is at right now.

you asked

Before you say yes, let me answer the rest of your Qs...

I've tried other copywriting courses in the past and they've been a waste of time & money. How is this one different?

This is no ordinary copywriting course. In fact, it's not a course at all, but a group coaching program. Sure, we're following along with Gold's framework and weekly trainings, but this program is designed to help you implement with support -- not hobble through another copywriting course on your own.

Would it be easier for me to create this as a DIY course and set it free into the wilds of the internet? Absolutely. But that's not what gets my students the best results. This is why I offer group support, live calls, and access to me during the duration of the program and I am here. for. it. if you are.

I'm really not a good writer. I wish I was, but I don't think I have it in me to write my own copy.

Let's bust some myths right here and now. First of all, most business owners think that they have to be a good writer, or a really creative person, to write conversion copy for their brand. FALSE. There's a little bit of art to this skill, yeah, but it really comes down to following a process, mining for data, and putting it all into a cohesive plan to speak to your ideal client. It's more "science" than you might think, and anyone can learn.

How much time do I need to plan to spend in the program?

If you participate in every group coaching call, every coworking call, and watch all the trainings each week, plan to spend about 3 hours/week in the program.

This sounds like a lot, but there are two full weeks designed into the program strictly for implementation -- no new content, just working on the big projects for Phase 1 (your brand messaging roadmap) and Phase 2 (your website copy). Plus, one of those hours above ^^ is for our weekly coworking session where you will GET. STUFF. DONE. I will help you stay on task with weekly assignments and goals, so you know exactly what you should have done each week to make progress.

What if I can't make it to the live coaching calls and when are they held?

All the weekly group coaching calls will be recorded and replays uploaded to your members' area. So if you can't make it at Tuesdays and Thursdays at 11:00 am Central, you can still catch the recording and glean the nuggets of wisdom from the questions that your fellow students ask on any given week.

You will absolutely get the very best results if you show up to each call live, and I will hold your feet to the fire to show as much as you can -- but also, guys, I'm a homeschooling mom of 4. I get it. Life totally happens. ^_^

What is your refund policy?

My goal is for you to be satisfied. My goal is for you to come out of this product with incredible messaging blueprint, killer website copy, and a content plan that converts… my goal for you is that you create copy that you’re over-the-moon excited about and proud to put out into the world.

If you dive into the program, put in the work, and within 14 days STILL don’t feel like you got your value out of the course, I'll issue a no-hard-feelings refund. I don’t want your money if you aren’t completely, 110% satisfied. 🙂

Here's the thing: I get that this feels like a scary move.

A big investment.

A vote of confidence for a skill (or lack thereof) that you've never given yourself credit for before.

But what if you don’t make the move?

If you stay at this status-quo, what is the opportunity cost? The potential impact gone. The clients missed. Revenue stagnant.

What if messaging is the key to unlocking your next big uplevel? You’ll never know if you don’t make the move.

And you can picture me chair dancing' like Jimmy Fallon when you say YES. ;)

Your message is gold. Let's discover it together.

It’s time to clarify your message, write a website that sells, and FAST TRACK your business growth with confidence.

Save your seat today!

Prerecorded Training Modules . . . . . . . . . . . . . . . . . (Value $997)

8 Weeks of Live Group Coaching . . . . . . . . . . . . . . . (Value $997)

8 Weeks of Coworking Sessions . . . . . . . . . . . . . . . . . (Value $497)

8 Weeks of Voxer Coaching . . . . . . . . . . . . . . . . . . . . (Value $997)

Private Facebook Group. . . . . . . . . . . . . . . . . . . . . . . (Value $497)

Worksheets, templates, swipes, and more . . . . . . . . (Value $497)

Weekly accountability and task list . . . . . . . . . . . . . . (Value $497)

BONUS Social Media Messaging Plan. . . . . . . . . . . (Value $197)

Access to Lindsey for copy review and support . . (Value $1997)

TOTAL VALUE = $7,173.00

Regular price: $1,997.00

Early Bird Price = $997 $897

or 3 easy payments of $300