YOU are still the most qualified person to write your own copy.
ChatGPT can't give you good copy if you don't know what to feed it.
The first done-alongside-you copywriting program that shows you how to craft messaging that leads high-converting copy. AI optional.
hey friend, i see you
Sure, ChatGPT can write, but have you ever been impressed with what it spits out?
The results might be better than staring at a blank Google doc, but if the content it gives you sounds like every other brand on socials right now, what's the point?
You're frustrated that words won't come, and equally frustrated by the words a la ChattyG in response to asking it to "please write my website."
You need your content to convert.
These AI programs aren't cutting it. ChatGTP, Claude... sure, they can pump out content, but there's a disconnect between what you're trying to get them to say and what they deliver.
You expect the AI to read your mind.
But it can only work with what you give it. And if you don't know what your brand message is, how your ideal customer talks, or how to position your brand as an authority in this trust recession, AI certainly won't figure it out.
Your copy isn't impacting your audience (nor your revenue).
Your copy feels flat. Your website isn't converting, you don't know what to say to your email list or social media, and talking about your brand feels inconsistent and messy.
Don't the experts say that your words should do the selling?
Why can't you make your copy do that?
You need to find your voice and connect with the right people.
That crazy-human voice you read in other people's copy? You want that.
A voice that's true to you, in lockstep with your values and goals, attracts the right audience, and gets them to say "goodness yes!" 🙌
The problem is you can't write good copy without strong messaging first.
Words, yes. But without knowing who those words should speak to, what tone and voice they should carry, and the brand values you stand for, copy falls flat.
Plant your flag
Messaging is all about saying the quiet part out loud.
Good copy comes from using what you know from your customer research to speak your customers words back at them.
A messaging roadmap so sticky that every marketing decision that comes out of it is strategic and effective.
A rock-solid understanding of your human and how your offer delivers results
A sales psychology-based copywriting framework for your website, emails, sales pages, and more
To know what makes you unique. (No AI program can do that for you).
When you don't plant your flag and stand on messaging like this, conversion copy can't follow.
That's why you get flat, generic words when you prompt these AI programs to "write your copy for you" when what you want is conversion GOLD.
gold (n):
something valued as the finest of its kind (aka your copy when we're done together!)
YOU WANT TO BE MEMORABLE, STICKY, TO STAND OUT FROM THE CROWD.
You’re tired of blending into the sea of everyone else in your niche. You know you have a voice, but you need support refining it, crafting it, and helping it shine.
YOU WANT TO BE PROUD OF YOUR BRAND AND KNOW YOUR VISIBILITY CHANNELS ARE SELLING FOR YOU.
Your marketing messages need to be effective, relatable, and irresistible. No more worrying that your marketing efforts are pulling their weight.
The first done-alongside-you copywriting program that shows you exactly how to craft your messaging and write high-converting marketing copy is
Your Message Is Gold
The time freedom of a DIY course + the 1:1 support of a copy coach
Prerecorded content to do on your own time
Phase 1: Brand Messaging Roadmap ($997)
Phase 2: Your Website Copy ($997)
Phase 3: Visibility and Marketing Plan ($997)
3 copy audits from me, a copy coach, so you can get feedback in real time ($997)
Suite of website templates, email sequence templates, swipe files, and more ($997)
$997
or 4 payments of $250
→ THIS PROGRAM IS BROKEN INTO 3 INTENTIONAL PHASES
with 3 invaluable opportunities to submit your work to me for copy audit and feedback.
Phase 1
CREATING YOUR BRAND MESSAGING ROADMAP
Identify and refine everything that makes up your effective marketing message for your business: the human you’re talking to, the mission behind what you’re doing, the way you stand out in the marketplace, and so much more.
It’s literally a blueprint for everything you’ll ever need to write for your brand. Ever.
Use this to write all copy from scratch, or if you prefer, feed it into your preferred AI platform to train it to create deliverables that are actually on brand.
--> Once you're done, send your roadmap to me for coaching and feedback!!
Phase 2
WRITING CONVERSION WEBSITE COPY
The phase where we put all of your Messaging Roadmap into use — writing the pages of your site in a way that attracts the right people and converts them to clients.
This is the same process I use to write my clients’ websites and sales funnel copy, and IT WORKS.
Again, use this to write from scratch or teach ChattyG to follow the framework for you.
--> Once you're done, send your website copy to me for coaching and feedback!!
Phase 3
YOUR VISIBILITY & MARKETING PLAN
You'll learn how to use your Brand Messaging Roadmap for content creation that will drive traffic to your website so you can convert them to clients.
Having a killer website is the goal, but you need your content to share the same message across all platforms for consistency, building rapport, and earning trust.
--> Once you're done, send your email sequence or other traffic content to me for coaching and feedback!!
BY THE END OF THE PROGRAM
You will have:
your brand messaging blueprint written and ready to implement
your website copy written and ready to implement
your content plan prepared and ready to implement in email and social media so everything works together to make you dollars
the time freedom of a DIY course + the 1:1 support of a copy coach
No more embarrassment when you send people to your offer because
Your site will say what you need it to say to CONVERT them.
My name is Lindsey Johnson, and I'm a copy coach for women entrepreneurs.
I help women entrepreneurs like you increase conversions by creating relationship-based marketing messages that fuel funnels, build their business, and spread impact.
I'm a certified FG Society master marketer, have had my own business since 2014, and support women who want design a life they love. On any average day, you’ll find me working from the kitchen counter and homeschooling our 4 kiddos.
It's time to plant your flag.
By sticking your flag in the ground of who you serve and what you stand for, you WILL stand out in a world filled with AI-generated content.
Whether your personal belief is to utilize AI to grow your brand or if you want to keep a hold of your creative expression and take a stand against AI, you can.
And now, you don't have to do it alone. I'm here to link arms with you and support you as a coach, mentor, and cheerleader.
This isn't how copywriting is usually done.
Why this structure?
Course + 1:1 support.
Here's the thing:
Feedback is the most important tool in your copywriting arsenal.
👀 DIY doesn't offer feedback.
👀 Done-for-you is collaborative but expensive and can be risky.
👀 AI can't give you feedback without a lot of training on your brand.
But GOLD offers the time freedom of a course with the perk of clarity-giving, confidence-boosting copy audits.
Your message is gold, friend.
It's time to craft messaging that leads to high-converting copy. AI optional.
Phase 1: Your Brand Messaging . . . . . . . . . . . . . . . . (Value $997)
Phase 2: Your Website Copy . . . . . . . . . . . . . . . . . . . . (Value $997)
Phase 3: Visibility and Marketing . . . . . . . . . . . . . . . (Value $997)
3 Strategic Opportunities for Feedback . . . . . . . . . . (Value $997)
Student Success Facebook Group . . . . . . . . . . . . . . . (Value $497)
Worksheets, templates, swipes, and more . . . . . . . . . (Value $997)
BONUS Sales Copy Shortcut . . . . . . . . . . . . . . . . . . (Value $297)
TOTAL VALUE = $4,985.00
Today's Price = $997
or 4 payments of $250
Pure Gold Money Back Guarantee
If you dive into the course, apply the content, and within 14 days decide it’s just not the training for you, or that you learned absolutely nothing of value as you worked through the content, reach out.
SURE, YOU COULD OUTSOURCE THIS TO A COPYWRITER FOR BIG MONEY (and clients hire me to do just that).
But compare this to knowing your numbers as the CEO.
Even if financials aren't your strong suit, you must know what they mean in order to run a strong business.
kind words
what students are saying...
Angie Askelsen, director of operations
Before Gold, my website copy was all over the place and wasn't connecting with my ideal client.
I loved how Lindsey broke down the huge task of writing my website copy into bite-sized pieces. Before writing my copy, the weekly lessons and workbooks helped me gain clarity on who I want to work with and how I want to serve them.
When it came time to write my copy, the hard part was done. I was able to pull key points and phrases from the work I had already done to write clear copy that speaks directly to my ideal client. If you are wanting to improve your website copy and have the time and motivation to write your own copy, I highly recommend this course.
Rachel Nice, Pine hill marketing
Lindsey’s program is INCREDIBLE!
I loved digging into my messaging and brand as she guided me through specific exercises and processes to make my copy clearer. Lindsey made copy fun and took so much stress out of the process. This was such a worthwhile investment into my business!
Andrea Kelly, Social Media Manager
Your Message is Gold was everything I needed for my business.
I have been putting off starting a website because I just had no idea how to write the copy for it. In Gold, Lindsey breaks things down for you. Her processes help you get clear on your brand messaging before you even begin working on the copy you need for all aspects of your business.
Copy has always felt like an overwhelming part of marketing but Gold changed that for me. Before Gold, I had no idea how to speak to the exact person I wanted to work with, I didn’t even know the exact person I wanted to work with. Now, I feel really clear about who my ideal client is and I am able to reflect that in my copy. Your Message is Gold was a life changer.
Kim Steward, Marketing Strategist
Lindsey spies the value you can't see in yourself.
If you are stuck in communicating how you uniquely help your ideal reader, client, or student, look no further than Lindsey’s Your Message is Gold program. Writing copy and communicating my God-given message with the women He’s called me to serve is so hard for me.
I love Lindsey’s passion and teaching style and how she easily brings all the brand messaging pieces together in a way that makes sense for a gal like me. Plus, having support from Lindsey who spies the value you can’t see in yourself is priceless! I can’t wait to implement all I’ve learned.
Jen Myers, Homeschool CEO
I went from no clue and zero confidence to confidently and clearly communicating with my humans.
Before I started Your Message is Gold, my messaging was all over the place. I didn't know my brand voice or how communicate with my people.
Through this program, I found confidence, clarity and a way to message my entire brand: communicating through social media, my website, email, conversation, and my podcast.
Lindsey is the real deal. She goes above and beyond to make sure that every student is successful going through Gold. If you're looking for someone who's going to come alongside you (not do it for you, not leave you all alone), Lindsey is your girl.
If you're like me and think that you'll never be able to write your copy, this program breaks it down into doable chunks so that anyone -- and I mean anyone -- can write their own copy
.
don't take my word for it
Click to watch the videos of what three students of Gold have to say.
It’s time to craft messaging that makes high-converting copy.
Phase 1: Your Brand Messaging . . . . . . . . . . . . . . . . . (Value $997)
Phase 2: Your Website Copy . . . . . . . . . . . . . . . . . . . . (Value $997)
Phase 3: Visibility and Marketing . . . . . . . . . . . . . . . (Value $997)
3 Strategic Opportunities for Feedback . . . . . . . . . . (Value $997)
Student Success Facebook Group . . . . . . . . . . . . . . . (Value $497)
Worksheets, templates, swipes, and more . . . . . . . . . (Value $997)
BONUS Sales Copy Shortcut . . . . . . . . . . . . . . . . . . (Value $297)
TOTAL VALUE = $4,985.00
Today's Price = $997
or 4 payments of $250
Gold IS for you if:
You are willing to show up and put in the work.
While it may sound good to hire this stuff out, you want to create messaging and copy for your business yourself so your authentic personality and voice shines through.
You've tried DIY copy courses in the past and need support
The whole point of this program is to give you support when you need it (when you're actually in the process of WRITING) but to give you the time and space to learn and implement on your own time -- not leave you high and dry to get it done all by yourself.
You are ready to overcome the fear
and uncertainty you’ve felt surrounding copy for a very long time by having someone in your corner giving you what you need to level up your copy and nail your messaging.
You are ready to say YES to the calling God has given you to start (or grow) a business as a writer.
I've been in your shoes without the training or support of a copy coach to help me hone my writing skills or business skills. It's like grinding on an uphill trail without a map. Not fun or profitable.
You’re ready to SHOW UP with confidence.
Messaging that means something. Effective marketing messages. Content that leads to sales. No more watered-down words but instead, powerful copy that converts.
this program is NOT for you if:
You do not have time to dedicate to the content.
This course isn’t hiring someone to do the work for you. It’s a deep-dive into the heart of your brand and learning how to pull the words out of your head and getting them onto paper.
You’d rather just shell out cash
to hire a copywriter to do it all for you (and if that’s the case, I can help with that too). The value of creating your foundational messaging and having the ability to communicate that clearly on your own just isn't there for you.
You’re perfectly content
with the state of your website, marketing, and copy. There’s no room for growth, no desire for more revenue/profit, and you’re satisfied with where your business is at right now.
You are okay with generic AI-generated copy
with no voice, flavor, or uniqueness. You think ChattyG does a pretty good job and prioritizing your brand isn't important to you.
you asked
Before you say yes, let me answer the rest of your Qs...
I've tried other copywriting courses in the past and they've been a waste of time & money. How is this one different?
This is no ordinary copywriting course. In fact, it's not a course at all, but a done-alongside-you program. Sure, we're following along with Gold's framework, but this program is designed to help you implement with support -- not hobble through another copywriting course on your own.
You get three strategic opportunities to submit your copy for review: at the end of Phase 1 when you've drafted your Brand Messaging Roadmap, at the end of Phase 2 when you're drafted the copy for your website, and at the end of Phase 3 when you've written marketing content like an email sequence.
I'm really not a good writer. I wish I was, but I don't think I have it in me to write my own copy.
Let's bust some myths right here and now. First of all, most business owners think that they have to be a good writer, or a really creative person, to write conversion copy for their brand. FALSE.
There's a little bit of art to this skill, yeah, but it really comes down to following a process, mining for data, and putting it all into a cohesive plan to speak to your ideal client. It's more "science" than you might think, and anyone can learn.
How much time do I need to plan to spend in the program?
You have freedom and flexibility about when you dive into the content modules (all prerecorded!), draft your copy, and submit it for review.
You have 6 MONTHS from your date of purchase to submit all copy for review before that support expires.
I want to be a copywriter and content writer. Can I learn from this program?
What is taught in this framework and program is meant to be applied to your own business -- and if that business is as a freelance copywriter, content writer, editor/proofreader, or marketer, then yes absolutely.
What is your refund policy?
If you dive into the program, put in the work, and within 14 days of purchase date feel like you didn't get value out of the course, I'll issue a no-hard-feelings refund. I don’t want your money if you aren’t completely satisfied.
"Lindsey, I don't know if I have what it takes to write copy."
Saying yes might feel like vote of confidence for a skill that you've never given yourself credit for before.
But if YOU can't sell me on why I should buy from your business, who will?
Consider this: what if you don't make the move?
If you stay at this status-quo place of marketing that doesn't work and a business that is not growing, what is the opportunity cost?
The potential impact gone?
The clients missed?
Revenue lost?
Is it worth it to stay there?
Or are the open doors ahead worth taking a step (alongside me... promise I won't let you do it alone) and giving yourself the support you need to succeed?
It’s time to clarify your message, write a website that sells, and FAST TRACK your business growth with high-converting marketing copy.
Save your seat in Gold today!
Phase 1: Your Brand Messaging . . . . . . . . . . . . . . . . . (Value $997)
Phase 2: Your Website Copy . . . . . . . . . . . . . . . . . . . . (Value $997)
Phase 3: Visibility and Marketing . . . . . . . . . . . . . . . (Value $997)
3 Strategic Opportunities for Feedback . . . . . . . . . . (Value $997)
Student Success Facebook Group . . . . . . . . . . . . . . . (Value $497)
Worksheets, templates, swipes, and more . . . . . . . . . (Value $997)
BONUS Sales Copy Shortcut . . . . . . . . . . . . . . . . . . (Value $297)
TOTAL VALUE = $4,985.00
Today's Price = $997
or 4 payments of $250
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