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Contrary to the stories you tell yourself,
YOU are the most qualified person to write your own copy.
If you can't sell me on your business, who will?
Clarify your messaging, write your site, and launch it to sell with the support and step-by-step plan to make it happen. For real this time.
hey friend, i see you
What if your messaging consistently converted your audience to buyers?
✨ What if you could stop wasting time staring at a blank Google doc?
✨ What if you could stop trying to force the words to come for your website pages or emails?
✨ What if you knew what to write that wouldn't sound salesy or icky?
I can see you sitting there, frustrated that the words won't come -- as hard as you try to pull them out of your brain and onto paper.
You wish you knew HOW to write copy that converts.
Google just isn't cutting it. There's a disconnect between what you know and what's being communicated to your audience, but you're stuck.
You're too close to it.
You aren't sure what your brand message should be, how to talk about your offer to get your audience to buy, or how to make your copy work FOR you (instead of either not posting anything or not being happy with the results).
Your copy isn't impacting your audience (nor your revenue).
Your copy feels flat. Your website isn't converting, you don't know what to say to your email list or social media, and talking about your brand feels inconsistent and messy.
Don't the experts say that your words should do the selling?
Why can't you make your copy do that?
Your copy isn't impacting your audience (or your revenue).
Does your copy feel flat? Boring? Not worth reading?
Your website isn't converting, you don't know what to say to your email list or social media, and talking about your brand feels inconsistent and messy.
Don't the experts say that your words should do the selling? Why can't you make your copy do that?
You need to find your voice and connect with the right people.
That voice you read in other people's copy? You want that.
A voice that's true to you, in lockstep with your values and goals, attracts the right audience, and gets them to say "goodness yes!" 🙌
Your vision is IMPACT and SERVICE to the calling that God has placed on your business, but that won't happen if you can't find the words to share it in a way that is honoring to Jesus.
Here's the thing, friend.
Writing copy is an art and a science.
Sure, it takes some creative juices to wordsmith the language you'll be firing at your ideal client, but if you just cringed because you despised AP English, then I might be your new best friend. ^_^
*drum roll please*
Copy is a science because it's based on D A T A. 🤓
Good ol' fashioned research and facts you glean from keeping your ear to the ground.
(all the data nerds said "amen!")
A messaging roadmap so tight and sticky that every marketing decision that comes out of it is strategic and effective.
To know what makes you unique -- how God created you to show up as a woman and as a business owner and how those things that make you YOU are so important to your message
A rock-solid understanding of your human and how your offer delivers results
A sales psychology-based copywriting framework for your website, emails, sales pages, and more
Once you have all this in place, you can make marketing decisions with ease.
Like, let's get more eyeballs on this offer, STAT. 👀
"Okay, copy is based on data... and I get that there's a process behind it... but I only know of two options here."
Behind Door #1 🚪
1. Buy a copywriting course and muddle through it on your own (but man, you do SO much better with live support and feedback).
Behind Door #2 🚪
2. Invest thousands to hire a copywriter to write it for you (and there's always the chance that they won't get it quite right).
If neither of those seem right, maybe it's because they're NOT.
Maybe you've tried courses in the past but never make it through on your own accord -- you need accountability and support to see success.
Maybe you don't have the THOUSANDS it takes to outsource to a copywriter -- and even then you're afraid of results you're not happy with.
What if I told you there was a third option?
It's called done-alongside-you, or DASY for short.
You're likely familiar with all these options:
DIY copy is a method of self-instruction where you're left completely to your own devices.
Done-for-you copy costs thousands and can result in disappointing outcomes.
DASY, or done-alongside-you, is the best. of. both. worlds.
Learn at your own pace
Learn on your own time (flexibility and freedom, wooo!)
Get feedback and recommendations from a FG Society certified master marketer and copywriter every major step of the way)
Ditch the feeling of being alone
Get clarity in your messaging to sell with confidence
gold (n):
something valued as the finest of its kind (aka your copy when we're done together!)
YOU WANT TO BE MEMORABLE, STICKY, TO STAND OUT FROM THE CROWD.
You’re tired of blending into the sea of everyone else in your niche. You know you have a voice, but you need support refining it, crafting it, and helping it shine.
YOU WANT TO BE PROUD OF YOUR SITE AND KNOW IT'S SELLING FOR YOU.
Your marketing messages need to be effective, relatable, and irresistible. You don't want to have to worry if your website is pulling its weight.
The first done-alongside-you copywriting program that shows you exactly how to craft your messaging and write high-converting marketing copy is
Your Message Is Gold
a done-alongside-you program that combines the best of a DIY course with the 1:1 support of a copy coach so you can craft your messaging, write your site and launch in 6, 8, or 12 weeks (you make the plan, not me).
NOW LIVE! w/8 WEEKS OF OPTIONAL GROUP COACHING
Tell me more!
Prerecorded content to do on your own time
Phase 1: Brand Messaging Roadmap ($997)
Phase 2: Your Website Copy ($997)
Phase 3: Visibility and Marketing Plan ($997)
3 opportunities to submit your work for review from me, a copy coach ($997)
Suite of website templates, email sequence templates, swipe files, and more ($997)
8 weeks of live group coaching calls with Lindsey for even more accountability and support ($1997)
→ THIS PROGRAM IS BROKEN INTO 3 DISTINCT, INTENTIONAL PHASES
with 3 invaluable opportunities to submit your work for copy audit and feedback.
Phase 1
CREATING YOUR BRAND MESSAGING ROADMAP
Identify and refine everything that makes up your effective marketing message for your business: the human you’re talking to, the mission behind what you’re doing, the way you stand out in the marketplace, and so much more.
It’s literally a blueprint for everything you’ll ever need to write for your brand. Ever.
Phase 2
WRITING CONVERSION WEBSITE COPY
The phase where we put all of your Messaging Roadmap into use — writing the pages of your site in a way that attracts the right people and converts them to clients.
This is the same process I use to write my clients’ websites and sales funnel copy, and IT WORKS.
Phase 3
YOUR VISIBILITY & MARKETING PLAN
You'll learn how to use your Brand Messaging Roadmap for content creation that will drive traffic to your website so you can convert them to clients.
Having a killer website is the goal, but you need your content to share the same message for consistency, building rapport, and earning trust.
BY THE END OF THE PROGRAM
You will have:
your brand messaging blueprint written and ready to implement
your website copy written and ready to implement
your content plan prepared and ready to implement in email and social media so everything works together to start making you dollars, instead of all your brilliance locked up in your head
the time freedom of a DIY course and the 1:1 support of a copy coach
Total value : $4,985.00
Today's Price = $997
or 3 easy payments of $347
No more embarrassment when you send people to your offer because
Your site will say what you need it to say to CAPTIVATE and CONVERT them.
(not just what you WISHED it said… ya know, if you ever got around to updating info and improving persuasion).
🙋🏼♀️🙋🏽♀️🙋🏾♀️
"What if I am a current (or aspiring) copywriter or content writer?"
If you are feeling the nudge to get paid to write and support your family through your copy skills -- or you're freelancing as a copywriter but not making much money -- there's a special place with your name on it.
You'll first apply the trainings inside Gold to your own business, and then be more equipped with the skills to write copy and content for others.
If you're looking for advanced copywriting training, this isn't it. But if you are ready to learn the basics for your own business PLUS how you can apply these strategies and writing techniques to your clients as you grow, there's a seat at the table for you.
hold up! let's talk bonuses
8 Weeks of Live Group Coaching
This is not usually offered, just being honest.
Your Message Is Gold is typically a done-alongside-you program with ZERO live calls. But I know some crave the accountability and support of being in a group (and ahem under a timeline).
Is that you? Join me Tuesdays at 11 am CST, starting September 26, for 8 weeks of live coaching calls. Will not be offered again until 2024.
Valued at $1997
Sales Copy Shortcut
Write your long form sales page in a day.
The repeatable, plug-and-play copy system that helps you maximize the copywriting process, write for your ideal client, and get a converting sales page written without the headache or procrastination.
Valued at $297
It’s time to stand out in your industry (hello, unique messaging) & use your words to sell (high-converting copy).
My name is Lindsey Johnson, and I'm a copy coach for women entrepreneurs.
I help women entrepreneurs like you increase conversions by creating relationship-based marketing messages that fuel funnels, build their business, and spread impact.
I'm a certified FG Society master marketer, have had my own business since 2014, and support women who want design a life they love. On any average day, you’ll find me working from the kitchen counter and homeschooling our 4 kiddos.
Your copy is a catalyst for good.
By planting your flag for who you serve and what you stand for, you can spread your message like wildfire and serve the world with your gifts.
The best part?
You don’t have do it alone.
Two are better than one. I'm here to link arms with you and support you as a coach, mentor, and cheerleader.
Your message is gold
Friend, it's time to use your words to build legacy for generations.
Your business is doing more than providing for today.
It's providing generational change (or has the deep potential to) as you step in obedience to what God has for you.
Let's repeat that part, shall we, because it's mission critical.
Your business is creating impact that will affect tomorrow's leaders.
Gold is a treasure that you have to work and dig deep to find, but once you find it, it's a resource that will provide for your future, just like your copy will.
Ready to dig for that together?
This isn't how copy is usually done.
Why this structure?
It's like DIY and done-for-you got married and had a baby.
Here's the thing:
Feedback is the most important tool in your copywriting arsenal.
👀 DIY fails to offer that.
👀 Done-for-you is collaborative but expensive and can be risky.
But going through training on your own time gives you freedom + copy audits give you feedback, clarity, and confidence.
The copy review piece alone is worth the price of the program. So I've been told.
Your message is gold, friend.
It’s time to clarify your message, write a website that sells, and market your business with confidence.
Phase 1: Your Brand Messaging . . . . . . . . . . . . . . . . (Value $997)
Phase 2: Your Website Copy . . . . . . . . . . . . . . . . . . . . (Value $997)
Phase 3: Visibility and Marketing . . . . . . . . . . . . . . . (Value $997)
3 Strategic Opportunities for Feedback . . . . . . . . . . (Value $997)
Student Success Facebook Group . . . . . . . . . . . . . . . (Value $497)
Worksheets, templates, swipes, and more . . . . . . . . . (Value $997)
8 weeks of live group coaching, starting Sept 26 . . . . (Value $1997)
BONUS Sales Copy Shortcut . . . . . . . . . . . . . . . . . . (Value $297)
TOTAL VALUE = $4,985.00
Today's Price = $997
or 3 easy payments of $347
Pure Gold Money Back Guarantee
If you don't end up with a message you're over-the-moon excited about, you deserve your money back.
If you aren't proud of the work you did and you don't have the confidence to put your message out into the world, you deserve your money back.
If you dive into the course, apply the content, and within 14 days decide it’s just not the training for you, or that you learned absolutely nothing of value as you worked through the content, reach out. No hard feelings.
SURE, YOU COULD OUTSOURCE THIS TO A COPYWRITER FOR BIG MONEY (and clients hire me to do just that).
But compare this to knowing your numbers as the CEO.
Even if financials aren't your strong suit, you must know what they mean in order to run a strong business.
In the same way, you must be able to articulate why someone should trust their money to you vs your competition.
If YOU can't sell you, then who?
kind words
what students are saying...
Angie Askelsen, director of operations
Before Gold, my website copy was all over the place and wasn't connecting with my ideal client.
I loved how Lindsey broke down the huge task of writing my website copy into bite-sized pieces. Before writing my copy, the weekly lessons and workbooks helped me gain clarity on who I want to work with and how I want to serve them.
When it came time to write my copy, the hard part was done. I was able to pull key points and phrases from the work I had already done to write clear copy that speaks directly to my ideal client. If you are wanting to improve your website copy and have the time and motivation to write your own copy, I highly recommend this course.
Rachel Nice, Pine hill marketing
Lindsey’s program is INCREDIBLE!
I loved digging into my messaging and brand as she guided me through specific exercises and processes to make my copy clearer. Lindsey made copy fun and took so much stress out of the process. This was such a worthwhile investment into my business!
Andrea Kelly, Social Media Manager
Your Message is Gold was everything I needed for my business.
I have been putting off starting a website because I just had no idea how to write the copy for it. In Gold, Lindsey breaks things down for you. Her processes help you get clear on your brand messaging before you even begin working on the copy you need for all aspects of your business.
Copy has always felt like an overwhelming part of marketing but Gold changed that for me. Before Gold, I had no idea how to speak to the exact person I wanted to work with, I didn’t even know the exact person I wanted to work with. Now, I feel really clear about who my ideal client is and I am able to reflect that in my copy. Your Message is Gold was a life changer.
Kim Steward, Marketing Strategist
Lindsey spies the value you can't see in yourself.
If you are stuck in communicating how you uniquely help your ideal reader, client, or student, look no further than Lindsey’s Your Message is Gold program. Writing copy and communicating my God-given message with the women He’s called me to serve is so hard for me.
I love Lindsey’s passion and teaching style and how she easily brings all the brand messaging pieces together in a way that makes sense for a gal like me. Plus, having support from Lindsey who spies the value you can’t see in yourself is priceless! I can’t wait to implement all I’ve learned.
Jen Myers, Homeschool CEO
I went from no clue and zero confidence to confidently and clearly communicating with my humans.
Before I started Your Message is Gold, my messaging was all over the place. I didn't know my brand voice or how communicate with my people.
Through this program, I found confidence, clarity and a way to message my entire brand: communicating through social media, my website, email, conversation, and my podcast.
Lindsey is the real deal. She goes above and beyond to make sure that every student is successful going through Gold. If you're looking for someone who's going to come alongside you (not do it for you, not leave you all alone), Lindsey is your girl.
If you're like me and think that you'll never be able to write your copy, this program breaks it down into doable chunks so that anyone -- and I mean anyone -- can write their own copy
.
don't take my word for it
Click to watch the videos of what three students of Gold have to say.
It’s time to clarify your message, write a website that sells, and market a business that converts.
Phase 1: Your Brand Messaging . . . . . . . . . . . . . . . . . (Value $997)
Phase 2: Your Website Copy . . . . . . . . . . . . . . . . . . . . (Value $997)
Phase 3: Visibility and Marketing . . . . . . . . . . . . . . . (Value $997)
3 Strategic Opportunities for Feedback . . . . . . . . . . (Value $997)
Student Success Facebook Group . . . . . . . . . . . . . . . (Value $497)
Worksheets, templates, swipes, and more . . . . . . . . . (Value $997)
BONUS Sales Copy Shortcut . . . . . . . . . . . . . . . . . . (Value $297)
TOTAL VALUE = $4,985.00
Today's Price = $997
or 3 easy payments of $347
Gold IS for you if:
You are willing to show up and put in the work.
While it may sound good to hire this stuff out, you want to create messaging and copy for your business yourself so your authentic personality and voice shines through.
You've tried DIY copy courses in the past and need support
The whole point of this program is to give you support when you need it (when you're actually in the process of WRITING) but to give you the time and space to learn and implement on your own time -- not leave you high and dry to get it done all by yourself.
You are ready to overcome the fear
and uncertainty you’ve felt surrounding copy for a very long time by having someone in your corner giving you what you need to level up your copy and nail your messaging.
You are ready to say YES to the calling God has given you to start (or grow) a business as a writer.
I've been in your shoes without the training or support of a copy coach to help me hone my writing skills or business skills. It's like grinding on an uphill trail without a map. Not fun (or profitable).
You’re ready to SHOW UP for the rest of 2023.
New website words. Concise, effective marketing messages. Content that leads to sales. No more watered-down words — but powerful copy that converts.
this program is NOT for you if:
You do not have time to dedicate to the content.
This course isn’t hiring someone to do the work for you. It’s a deep-dive into the heart of your brand and learning how to pull the words out of your head and getting them onto paper.
You’d rather just shell out cash
to hire a copywriter to do it all for you (and if that’s the case, I can help with that too). The value of creating your foundational messaging and having the ability to communicate that clearly on your own just isn't there for you.
You’re perfectly content
with the state of your website, marketing, and copy. There’s no room for growth, no desire for more revenue/profit, and you’re satisfied with where your business is at right now.
you asked
Before you say yes, let me answer the rest of your Qs...
I've tried other copywriting courses in the past and they've been a waste of time & money. How is this one different?
This is no ordinary copywriting course. In fact, it's not a course at all, but a done-alongside-you program. Sure, we're following along with Gold's framework, but this program is designed to help you implement with support -- not hobble through another copywriting course on your own.
You get three strategic opportunities to submit your copy for review: at the end of Phase 1 when you've drafted your Brand Messaging Roadmap, at the end of Phase 2 when you're drafted the copy for your website, and at the end of Phase 3 when you've written marketing content like an email sequence.
I'm really not a good writer. I wish I was, but I don't think I have it in me to write my own copy.
Let's bust some myths right here and now. First of all, most business owners think that they have to be a good writer, or a really creative person, to write conversion copy for their brand. FALSE.
There's a little bit of art to this skill, yeah, but it really comes down to following a process, mining for data, and putting it all into a cohesive plan to speak to your ideal client. It's more "science" than you might think, and anyone can learn.
How much time do I need to plan to spend in the program?
You have freedom and flexibility about when you dive into the content modules (all prerecorded!), draft your copy, and submit it for review.
This live round of Gold includes BONUS 8 weeks of live group coaching for free (not usually offered) but you don't need to commit to the calls if you don't have the bandwidth.
You have 6 M O N T H S from your date of purchase to submit all copy for review before that support expires.
I want to be a copywriter and content writer. Can I learn from this program?
What is taught in this framework and program is meant to be applied to your own business -- and if that business is as a freelance copywriter, content writer, editor/proofreader, or marketer, then yes absolutely.
What is your refund policy?
So what's the refund policy?
My goal is for you to be satisfied. My goal is for you to come out of this product with incredible messaging blueprint, killer website copy, and a content plan that converts… my goal for you is that you create copy that you’re over-the-moon excited about and proud to put out into the world.
If you dive into the program, put in the work, and within 14 days STILL don’t feel like you got your value out of the course, I'll issue a no-hard-feelings refund. I don’t want your money if you aren’t completely, 110% satisfied.
"Lindsey, this is super scary. I don't know if I have what it takes."
Saying yes might feel like vote of confidence for a skill (or lack thereof) that you've never given yourself credit for before.
But if YOU can't sell me on why I should buy from you, who will?
Consider this: what if you don't make the move?
If you stay at this status-quo place of marketing that doesn't work and a business that is not growing, what is the opportunity cost?
The potential impact gone?
The clients missed?
Revenue lost?
Is it worth it to stay there?
Or are the open doors ahead worth taking a step (alongside me... promise I won't let you do it alone) and giving yourself the support you need to succeed?
It’s time to clarify your message, write a website that sells, and FAST TRACK your business growth with high-converting marketing copy.
Save your seat in Gold today!
Phase 1: Your Brand Messaging . . . . . . . . . . . . . . . . . (Value $997)
Phase 2: Your Website Copy . . . . . . . . . . . . . . . . . . . . (Value $997)
Phase 3: Visibility and Marketing . . . . . . . . . . . . . . . (Value $997)
3 Strategic Opportunities for Feedback . . . . . . . . . . (Value $997)
Student Success Facebook Group . . . . . . . . . . . . . . . (Value $497)
Worksheets, templates, swipes, and more . . . . . . . . . (Value $997)
8 weeks of live group coaching starting Sept 26 . . . . (Value $1997)
BONUS Sales Copy Shortcut . . . . . . . . . . . . . . . . . . (Value $297)
TOTAL VALUE = $4,985.00
Today's Price = $997
or 3 easy payments of $347
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