Plant your flag and stand out in a world of AI-generated content
You are still the most qualified person to write your own copy.
Work at your own pace AND get coaching and feedback from a copywriter as you go. It's not a course; it's not a coaching program. It's 1:1 real-time support as you build your messaging foundation and use it to write high-converting copy. AI fully optional.
hey friend, i see you
Sure, AI can write, but have you ever been impressed with what it spits out?
The results might be better than staring at a blank Google doc, but if AI-generated content sounds like every other brand in your industry, what's the point?
You're frustrated that words won't come, and equally frustrated by the words from ChatGTP in response to "please write my website."
Your content isn't converting.
These AI programs aren't cutting it. ChatGTP, Claude... sure, they can pump out content, but there's a disconnect between what you're trying to get them to say and what they deliver.
You expect the AI to read your mind. But it can only work with what you give it.
Your copy isn't impacting your audience (nor your revenue).
Your copy feels flat. Your website isn't converting, you don't know what to say to your email list or social media, and talking about your brand feels inconsistent and messy.
Don't the experts say that your words should do the selling?
Why can't you make your copy do that?
Your voice isn't connecting with the right people.
You want a human voice that's true to you, in lockstep with your values and goals, attracts the right audience, and has them saying yes.
You can't write good copy without strong messaging first.
You can string words together, or you can ask AI to do it for you. But without knowing who those words should speak to, what tone and voice they should carry, and the brand values you stand for, your copy will fall flat.
Plant your flag
Messaging is all about saying the quiet part out loud.
Good copy comes from using what you know from your customer research to speak your customers words back at them.
A messaging roadmap so sticky that every marketing decision is strategic and effective.
A rock-solid understanding of your human and how your offer delivers results
A sales psychology-based copywriting framework for your website, emails, sales pages, and more
A knowledge of what makes you unique
When you don't plant your flag on messaging like this, conversion copy cannot follow.
That's why you only get generic words when you prompt these AI programs to "write your copy for you" when what you need is sharp messaging that sounds human.
gold (n):
something valued as the finest of its kind (aka your copy when we're done together!)
YOU WANT TO BE MEMORABLE, STICKY, TO STAND OUT FROM THE CROWD.
You’re tired of blending into the sea of everyone else in your niche. You know you have a voice, but you need support refining it, crafting it, and helping it shine.
YOU WANT TO KNOW YOUR VISIBILITY CHANNELS ARE SELLING FOR YOU.
Your marketing messages need to be effective, relatable, and irresistible. No more stress that your marketing efforts aren't pulling their weight.
Plant your flag on your messaging foundation and write high-converting marketing copy with
Your Message Is Gold
Gold is a done-alongside-you messaging and copywriting program for women business owners who need rock-solid messaging that acts as a magnet for their ideal buyer.
This program allows you to work at your own pace AND get coaching and feedback from a copywriter as you go. It's not a course; it's not a coaching program. It's 1:1 real-time support as you implement the content.
Prerecorded content to do on your own time
Phase 1: Plan your flag on your brand pillars and build the foundation of your messaging and voice
Phase 2: Use that messaging foundation to write your entire website
Phase 3: Get that website in front of your people by using your messaging and copy pillars in all your visibility channels
3 copy audits from me, a copy coach, so you can get feedback in real time as you go
Suite of website templates, email sequence templates, swipe files, and more
Today's Price: $1997
or 6 payments of $350
→ THIS PROGRAM IS BROKEN INTO 3 INTENTIONAL PHASES
with 3 invaluable opportunities to submit your work to me for copy audit and feedback.
Phase 1
CREATING YOUR BRAND MESSAGING ROADMAP
Identify and refine everything that makes up your effective marketing message for your business: the human you’re talking to, the mission behind what you’re doing, the way you stand out in the marketplace, and so much more.
It’s literally a blueprint for everything you’ll ever need to write for your brand. Ever.
Use this to write all copy from scratch, or if you prefer, feed it into your preferred AI platform to train it to create deliverables that are actually on brand.
--> Once you're done, send your roadmap to me for coaching and feedback!!
Phase 2
WRITING CONVERSION WEBSITE COPY
The phase where we put all of your Messaging Roadmap into use — writing the pages of your site in a way that attracts the right people and converts them to clients.
This is the same process I use to write my clients’ websites and sales funnel copy, and IT WORKS.
Again, use this to write from scratch or teach your favorite AI tool to follow the framework for you.
--> Once you're done, send your website copy to me for coaching and feedback!!
Phase 3
YOUR VISIBILITY & MARKETING PLAN
You'll learn how to use your Brand Messaging Roadmap for content creation that will drive traffic to your website so you can convert them to clients.
Having a killer website is the goal, but you need your content to share the same message across all platforms for consistency, building rapport, and earning trust.
--> Once you're done, send your email sequence or other traffic content to me for coaching and feedback!!
BY THE END OF THE PROGRAM
You will have:
-your brand messaging blueprint written and ready to implement
-your website copy written and ready to implement
-your content plan prepared and ready to implement
these documents are the critical foundation to any effective aI-generated content (if you choose to go that route) because they are the critical foundation of any BUSINESS
My name is Lindsey Johnson, and I'm a copy coach for women entrepreneurs.
I help women entrepreneurs like you increase conversions by creating connection-based marketing messages that fuel funnels, build their business, and spread impact.
I'm a certified FG Society master marketer, have had my own copywriting business since 2014, and support women who want design a life they love. On any average day, you’ll find me working from the kitchen counter and homeschooling our 4 kiddos.
It's time to plant your flag and make your content human again.
The massive shift in online marketing has rocked my world as much as yours but I believe the business owners who have the deepest understanding of their people will maintain the advantage.
By planting your flag in the ground of who you serve and what you stand for, you WILL stand out in a world filled with AI-generated content.
This could change.. everything.
P.S. I will always encourage you to write without the use of AI.
But I won't discourage you from using AI to amplify and multiply your voice if you feel strongly to do so.
As long as it's fully your voice to begin with.
This isn't how copywriting is usually done.
Why this structure?
Course + 1:1 support = done-alongside-you program.
Here's the thing:
Feedback is the most important tool in your copywriting arsenal.
👀 DIY doesn't offer feedback.
👀 Done-for-you is collaborative but expensive and can be risky.
👀 AI can't give you feedback without a lot of training on your brand.
But GOLD offers the time freedom of a course with the perk of clarity-giving, confidence-boosting copy audits as I link arms with you as your copy coach.
Yes, you get me. Not a coach on my team, not an outsourced employee, but me. Hi, let's do this.
Your message is gold, friend.
It's time to plant your flag on messaging that leads to writing high-converting copy. AI optional.
Phase 1: Your Brand Messaging
Phase 2: Your Website Copy
Phase 3: Visibility and Marketing
3 Strategic Opportunities for coaching and feedback from Lindsey
Worksheets, templates, swipes, and more
BONUS Sales Copy Shortcut
Today's Price: $1997
or 6 payments of $350
Pure Gold Money Back Guarantee
If you dive into the program, apply the content, and within 7 days realized that you learned nothing of value, reach out.
You must know your MESSAGING in order to market a long-lasting business, even if words aren't your strong suit.
You could outsource this work to a copywriter for $$$$. You could also take some guesses and plug some prompts into AI.
But compare your messaging to knowing your financials as a the CEO: you must know your numbers, even if money isn't your strong suit. It will make or break your business.
kind words
what students are saying...
Angie Askelsen, director of operations
Before Gold, my website copy was all over the place and wasn't connecting with my ideal client.
I loved how Lindsey broke down the huge task of writing my website copy into bite-sized pieces. Before writing my copy, the weekly lessons and workbooks helped me gain clarity on who I want to work with and how I want to serve them.
When it came time to write my copy, the hard part was done. I was able to pull key points and phrases from the work I had already done to write clear copy that speaks directly to my ideal client. If you are wanting to improve your website copy and have the time and motivation to write your own copy, I highly recommend this course.
Rachel Nice, Pine hill marketing
Lindsey’s program is INCREDIBLE!
I loved digging into my messaging and brand as she guided me through specific exercises and processes to make my copy clearer. Lindsey made copy fun and took so much stress out of the process. This was such a worthwhile investment into my business!
Andrea Kelly, Social Media Manager
Your Message is Gold was everything I needed for my business.
I have been putting off starting a website because I just had no idea how to write the copy for it. In Gold, Lindsey breaks things down for you. Her processes help you get clear on your brand messaging before you even begin working on the copy you need for all aspects of your business.
Copy has always felt like an overwhelming part of marketing but Gold changed that for me. Before Gold, I had no idea how to speak to the exact person I wanted to work with, I didn’t even know the exact person I wanted to work with. Now, I feel really clear about who my ideal client is and I am able to reflect that in my copy. Your Message is Gold was a life changer.
Kim Steward, Marketing Strategist
Lindsey spies the value you can't see in yourself.
If you are stuck in communicating how you uniquely help your ideal reader, client, or student, look no further than Lindsey’s Your Message is Gold program. Writing copy and communicating my God-given message with the women He’s called me to serve is so hard for me.
I love Lindsey’s passion and teaching style and how she easily brings all the brand messaging pieces together in a way that makes sense for a gal like me. Plus, having support from Lindsey who spies the value you can’t see in yourself is priceless! I can’t wait to implement all I’ve learned.
Jen Myers, Homeschool CEO
I went from no clue and zero confidence to confidently and clearly communicating with my humans.
Before I started Your Message is Gold, my messaging was all over the place. I didn't know my brand voice or how communicate with my people.
Through this program, I found confidence, clarity and a way to message my entire brand: communicating through social media, my website, email, conversation, and my podcast.
Lindsey is the real deal. She goes above and beyond to make sure that every student is successful going through Gold. If you're looking for someone who's going to come alongside you (not do it for you, not leave you all alone), Lindsey is your girl.
If you're like me and think that you'll never be able to write your copy, this program breaks it down into doable chunks so that anyone -- and I mean anyone -- can write their own copy
.
don't take my word for it
Click to watch the videos of what three students of Gold have to say.
It’s time to craft strong messaging that leads to high-converting copy. AI optional.
Phase 1: Your Brand Messaging
Phase 2: Your Website Copy
Phase 3: Visibility and Marketing
3 Strategic Opportunities for coaching and feedback from Lindsey
Worksheets, templates, swipes, and more
BONUS Sales Copy Shortcut
Today's Price: $1997
or 6 payments of $350
Gold IS for you if:
You are willing to show up and put in the work.
While it may sound good to throw a prompt into AI and hope for the best, you want to create messaging and copy yourself so your personality and voice shines through.
You've tried DIY copy courses in the past and need support
The whole point of this program is to give you support when you need it (when you're actually in the process of WRITING) but to give you the space to implement on your own time -- not leave you high and dry to get it done all by yourself.
You are ready to overcome the fear of writing
You’ve felt unqualified to write copy for a long time, but with someone in your corner supporting you, you'll finally have what you need to position your messaging and write high-converting copy.
You’re ready to SHOW UP with confidence.
Messaging that means something. Marketing that works. Content that leads to sales. No more watered-down words but instead, powerful copy that converts and the feeling of knowing you did it yourself.
this program is NOT for you if:
You do not have time to dedicate to the content.
This course isn’t hiring someone to do the work for you. It’s a deep-dive into the heart of your brand, pulling the words out of your head and onto paper.
You’d rather just shell out cash
to hire a copywriter to do it all for you (and if that’s the case, I can help with that too). The value of creating your foundational messaging and having the ability to communicate that clearly on your own just isn't there for you.
You’re perfectly content
with the state of your website, marketing, copy, and the generic messages AI can write for you. There’s no room for growth and you’re satisfied with where your business is at right now.
You are okay with generic AI-generated copy
with no voice, flavor, or uniqueness. You think ChattyG does a pretty good job and prioritizing what makes your brand stand out isn't important to you.
you asked
Before you say yes, let me answer the rest of your Qs...
I've tried other copywriting courses in the past and they've been a waste of time & money. How is this one different?
This is no ordinary copywriting course. In fact, it's not a course at all, but a done-alongside-you program designed to help you implement with support, not hobble through another copywriting course on your own.
You get three strategic opportunities to submit your copy for review: at the end of Phase 1 when you've drafted your Brand Messaging Roadmap, at the end of Phase 2 when you're drafted the copy for your website, and at the end of Phase 3 when you've written marketing content like an email sequence.
I'm really not a good writer. I wish I was, but I don't think I have it in me to write my own copy.
Let's bust some myths right here and now. First of all, most business owners think that they have to be a good writer, or a really creative person, to write conversion copy for their brand. FALSE.
There's a little bit of art to this skill, yeah, but it really comes down to following a process, mining for data, and putting it all into a cohesive plan to speak to your ideal client. It's more "science" than you might think, and anyone can learn.
How much time do I need to plan to spend in the program?
You have freedom and flexibility about when you dive into the content modules (all prerecorded!), draft your copy, and submit it for review.
You have 6 MONTHS from your date of purchase to submit all copy for review before that support expires.
What is your refund policy?
If you dive into the program, put in the work, and within 7 days of purchase date feel like you didn't get value out of the course, reach out.
Your Message Is Gold
It’s time to plant your flag, write a website that sells, and FAST TRACK your business growth with high-converting marketing copy. Together.
Phase 1: Your Brand Messaging
Phase 2: Your Website Copy
Phase 3: Visibility and Marketing
3 Strategic Opportunities for coaching and feedback from Lindsey
Worksheets, templates, swipes, and more
BONUS Sales Copy Shortcut
Today's price: $1997
or 6 payments of $350
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